AUDIENCE PERCEPTIONS CONSULTATION

2018

 

Mark designed, led and co-ordinated a series of consultation workshops with members of the public on the behalf of Ambassadors Theatre Group (ATG) Palace & Opera House. The aim of this consultation was to establish how a cross-section of the public perceived ATG as a whole and the two Manchester City theatres, both independently and in relation to one another.gain We also wanted to gain a greater understanding of how these iconic institutions interact with Greater Manchester, and its wider community.

​

The consultation took place over three months of workshops with different demographics and people with different relationships with the theatres; from people who had never heard of the theatres to people belonging to the ATG Membership scheme.

​

Through a series of specially designed games, activities and curated discussions Mark was able to present detailed and dynamic findings to ATG executives allowing them to prioritise key objectives moving forward.